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ACASA · Legal
Privacy Policy
Acasa.ae Specialists Real Estate L.L.C respects your privacy and is committed to protecting the personal information you share with us. This policy explains how we collect, use, and safeguard your data.
Last updated · 1st July 2021
|Version · 2.1
1. Introduction
Who we are and scope of this policy
Acasa.ae Specialists Real Estate L.L.C, a company registered in Dubai, with a registered address at Onyx Tower 2, Sheikh Zayed Road Street – 1 The Greens – Dubai, owns and operates the website ("www.acasa.ae"). We are committed to protecting and respecting your privacy.
This Privacy Policy (the "Policy") forms a part of the Terms of Use relating to the use of the Website, and by using the Website you expressly consent to our collection, use and disclosure of your information in accordance with the terms of this Policy. We may amend this Policy at any time without notice, and such amendments become effective from the date upon which we make them available on the Website. If you do not agree to the Policy (including any amendments), then you should immediately cease using the Website.
Throughout this Policy, the terms "we", "our", "us" means www.acasa.ae and its subsidiaries, employees, officers, agents, affiliates or assigned parties.
This Privacy Policy was last updated on 1st July 2021. It is effective between you and us as of the date you accept this Policy, and you do so by default through the use of the Website.
If any term of this Policy is or may become for any reason invalid or unenforceable at law, the validity and enforceability of the remainder will not be affected.
2. Information We Collect
Types of data we gather
The type of information we collect from you is either personal to you, or is general in nature. We collect information in the following ways:
Personal Information
- • Full name and contact details (email, phone, address)
- • Property preferences and search history
- • Purchase and transaction history
- • Billing information (including credit card details)
- • Communication preferences and interests
- • Identity verification documents (when required)
General Information
- • IP address and browser type
- • Device information and operating system
- • Date and time of access
- • Time spent on the Website
- • Browsing history and pages visited
- • Referring website or source
3. How We Use Your Information
Purposes of data processing
Most of this Website can be used without giving us any information. However, certain services require data collection. We use your information for the following purposes:
Service Provision
To provide and maintain our real estate services, process inquiries, and facilitate property transactions.
Communication
To contact you regarding your inquiries, account status, appointments, and property updates.
Personalization
To tailor property recommendations and content based on your preferences and browsing history.
Marketing
To send you promotional materials, newsletters, and special offers (with your consent where required).
Analytics
To analyze website usage, track performance, identify trends, and improve user experience.
Legal Compliance
To comply with applicable laws, regulations, legal processes, and enforce our terms of service.
4. Legal Basis for Processing
Why we process your data
Under applicable data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), we process your personal data on the following legal bases:
Consent
Contractual Necessity
Legitimate Interests
Legal Obligation
5. Disclosure of Personal Information
Who we share your data with
We may share your Personal Information with ACASA affiliated companies and third parties in the following circumstances:
Service Providers & Business Partners
Selected firms, agents, developers, property management companies, or other service providers we use, where necessary for your use of the Website, or with business partners, suppliers and sub-contractors for the performance of a contract.
Business Transfers
In the event we sell or buy any business or assets, Personal Information may be disclosed to the prospective seller or buyer, along with their professional advisers, subject to appropriate confidentiality agreements.
Legal & Regulatory Requirements
If we are under a duty to disclose or share your information to comply with any legal obligation, regulatory requirement, or to enforce our terms of use and other agreements; or to protect the rights, property or safety of www.acasa.ae, our customers or others, including for fraud protection and credit risk reduction.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
6. International Data Transfers
Cross-border data handling
Your information may be transferred to and processed in countries outside of the United Arab Emirates, where data protection laws may differ. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:
- Standard contractual clauses approved by relevant regulatory authorities
- Transfer to countries with adequate data protection levels as determined by UAE authorities
- Binding corporate rules for intra-group transfers
7. Data Retention
How long we keep your data
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. Our retention periods are determined by:
3
Years for inactive accounts
7
Years for transaction records
∞
Anonymized data retained indefinitely
8. Security Measures
How we protect your data
Keeping your Personal Information secure and preventing unauthorized access is of utmost priority to us. We implement appropriate technical and organizational measures to protect your data:
Encryption
SSL/TLS encryption for data in transit and at rest
Access Controls
Role-based access and multi-factor authentication
Regular Audits
Security assessments and vulnerability testing
Staff Training
Regular data protection training for all employees
While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
9. Your Rights
Control over your personal data
Under applicable data protection laws, you have the following rights regarding your personal data:
Right to Access
You can request a copy of the personal data we hold about you.
Right to Rectification
You can request correction of inaccurate or incomplete data.
Right to Erasure
You can request deletion of your data under certain circumstances.
Right to Restrict
You can request restriction of processing under certain conditions.
Right to Portability
You can request transfer of your data to another organization.
Right to Object
You can object to processing based on legitimate interests.
To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We will respond within 30 days as required by law.
11. Analytics & Tracking Pixels
Third-party analytics services
This Website uses third-party analytics services including Google Analytics. Information generated by cookies with your details (including your IP address) is transferred to servers operated by these analytics providers, who process it to evaluate your use of the Website, compile activity reports on our behalf, and deliver related services regarding website and internet use.
Third-Party Services We Use
- • Google Analytics - Website usage analysis and reporting
- • Facebook Pixel - Ad targeting and conversion tracking
- • Google Ads - Remarketing and conversion tracking
- • Hotjar - User behavior analysis and heatmaps
You may disable cookies from your browser settings, though this may limit some functionality of the Website. By using this Website, you agree to third-party analytics processing information in the manner described in this Policy.
12. Children's Privacy
Protecting minors online
Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information immediately. If you believe that a child under 18 has provided us with personal information, please contact us at [email protected].
13. Changes to This Policy
Policy updates and notifications
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will:
- Post the updated policy on this page with a new "Last Updated" date
- Provide notice on our Website homepage for material changes
- Send email notifications to registered users for significant updates
Your continued use of the Website after changes become effective constitutes acceptance of the updated Policy.
14. Contact Us
Get in touch with our team
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Data Protection Officer
Email: [email protected]
Phone: +971 4 XXX XXXX
Registered Office
Onyx Tower 2, Sheikh Zayed Road
The Greens, Dubai, UAE
Frequently Asked Questions
Common questions about our privacy practices
Our Commitment
UAE PDPL Compliant
SSL Encrypted
Regular Audits
Have Questions?
We're here to help
If you have any questions about this Privacy Policy or how we handle your information, reach out to our dedicated privacy team.
© 2026 ACASA Specialists Real Estate L.L.C. All rights reserved.
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